O'Fallon PIB Meeting: Blogging Strategies for Small Businesses

Business blogging can yield serious results: a 2011 HubSpot study found that 69% of surveyed businesses attributed their increase in new leads to blogging. In a presentation aimed at taking the stress out of blogging for small businesses, Shelby Blanchard Stogner of SBS Copywriting offers tips for getting your blog off the ground. Learn how to create the content that your customers want, educate prospects on the value of your services, and make sure that people actually read what you've written.

Shelby Blanchard Stogner is a freelance copywriter, francophile, vegetarian, and complete science geek. She works with growth-oriented companies to give their business a voice through compelling sales-based stories in blogs, on websites, and in print. To learn more about what she does and view samples of her work, you can check out her website at www.sbscopywriting.com, or contact her directly at shelby@sbscopywriting.com.